15A Figuring Out Buyer Behavior No.2
1. For my three people I chose Brett Gill a game warden with FWC, Carl Beiling a farmer with lots of pasture field, and UCSO Officer John Riggs. 2. In Mr. Gill's case what matters most for him is quality, he needs something to take photos/videos in harsh environments well enough to prove a crime is being committed as well as proper evidence for a conviction. For Mr. Beiling his main concern is the price, because he is elderly and the price of cattle fluctuates therefore he prefers to keep his costs low. Officer Riggs actually has two factors in his customer segment both price and quality. Obviously he needs good quality similar to Mr. Gill for recon and catching criminal activity but his second driving force is price this is because it is a small county that has a limited budget that they need to maintain and be mindful of when making these decisions. 3. If Gill were to be looking for the product himself he said it would be more likely of him to buy online. Mr. Gill's equip
Hi Chaton, nice pitch. I like your drone idea it seems practical and there are many needs for it. You provided a ton of information in a short period of time and you did so articulately. I did not see a lot of enthusiasm or passion in the pitch though.
ReplyDeleteHey Chaton,
ReplyDeleteNice pitch, I like the fact you started with numbers and gave an example of problem that your service will solve, this helps on getting the listeners attention. One think I think you forgot to mention is how will you differentiate yourself from other security companies